District Judge Denny Chin said a jury would have to decide whether Mars' advertising campaign left the impression that Robert Burck, who became a tourist attraction for strumming a guitar while wearing just boots, underpants and a hat, had endorsed the product. The judge said the law protects the name, portrait or picture of an individual but not a character created or a role performed by the person. Burck sued to protect trademarks he had obtained as he appeared in television shows, movies and video games, including a Chevrolet commercial that debuted during Super Bowl XLI. The lawsuit was filed earlier this year against Mars, which is based in Hackettstown, and Chute Gerdeman Inc. Another looks like the Statue of Liberty, arm outstretched.
'Naked Cowboy' Readies (Legal) Briefs Over Another Alleged Impersonator
The Naked Cowboy Sues the Naked M&M - WSJ
Saturday through Thursday, June 21—26 Fifteen years ago I started training to have the best physique on the planet. My Mondays, Tuesdays, Wednesdays are no different than any other days. I sit down, spend an hour or two or three reading, and I drink maybe two cups of coffee — I continuously take the same cup back to the microwave and get it blaringly hot so I can just sip. I live in Secaucus, New Jersey. Around a.
Burck v. Mars, Incorporated et al, No. 1:2008cv01330 - Document 20 (S.D.N.Y. 2008)
For the past 10 years, he's the guy you've seen on the sidewalk, with the great body, strumming his guitar and singing, dressed in a cowboy hat, cowboy boots and underwear -- and nothing else, even in the dead of winter. As a native New Yorker, I will admit that at times, it has been my guilty pleasure to walk or drive by The Cowboy to see if he can bear the elements. To my amazement, he's always there and pretty naked -- in rain, sleet, snow, heat or bitter cold. I've even taken pictures. Well, it seems that Mars Inc.
In the legal profession, information is the key to success. Law provides the intelligence you need to remain an expert and beat the competition. Already a subscriber? Click here to login. Enter your details below and select your area s of interest to stay ahead of the curve and receive Law's daily newsletters.